Sobering Care Providers Network

From Opposition to Partnership

January 8, 2027
(second Friday of the month)
10a PT / 1p ET

zoom event

About the event

Addressing community backlash through proactive engagement — This session shares what Horizon Treatment Services has learned about community opposition from siting and operating sobering and treatment programs in San Mateo County and Albuquerque. Using two real case studies, Eliseo Becerra shows how a contested site became a county partnership and how a new operator earned credibility on a campus with a history of neighborhood tension. Participants will leave with a practical playbook for engaging neighbors, elected officials, and media at every stage, from before a site is announced through daily operations.

Eliseo Becerra, MBA-HA


Chief of Strategic Growth and Special Operations

Horizon Treatment Services

Eliseo Becerra brings over 20 years of leadership experience, including 15 years dedicated to healthcare operations and compliance. His career reflects a deep passion for enhancing patient experiences while fostering workplace practices that promote employee engagement and well-being. Eliseo excels at building infrastructure that empowers organizations to leverage data effectively, ensuring measurable success and the establishment of robust safety standards. His projects have included aligning organizational goals with industry standards and advancing the behavioral health field, notably through the development of patient experience survey tools and tracking Substance Use Disorder (SUD) treatment outcomes against national benchmarks.

Eliseo holds a Bachelor of Science in Business Management from San Jose State University, with a concentration in organizational behavior, and an MBA in Health Administration from the University of Colorado. He further honed his leadership skills through the CIBHS Behavioral Health Leadership Academy, equipping him to oversee multi-modality service lines for a nonprofit organization effectively.

Driven by a commitment to community improvement, Eliseo strives to create meaningful, lasting impacts in the places where he lives and works, leaving them better than he found them.

Event Registration

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